lunes, 25 de febrero de 2008

El cambio de la demanda

La percepción del mercado ha cambiado desde la existencia de una única oferta ( Ford T ) hasta la fragmentación de la demanda en múltiples nichos. El siguiente paso debería ser la individualización del demanda, en ese caso cada oferta debería ser única para cada individuo. Por último la demanda superaría a la oferta y el individuo sería el que establezca el precio por un servicio ya realizado, no lo que estaría dispuesto a pagar. Imagínense el profundo cálculo y las previsiones que deberían realizar las empresas para hacer rentables sus negocios. Además de tratar de adivinar la demanda tendrían que adivinar los beneficios que van a recibir por sus productos o servicios. Casi nada…bueno pues el futuro ya está aquí. Un hotel en el cual el cliente pone el precio a la habitación, vean, vean..

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